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Sjoerd Luteyn rethinks the role and soul of … a bank

THE NETHERLANDS – Energized by attending the recent #ebbf2013 annual event in Barcelona, Sjoerd Luteyn offered another of his Refresh Interactions Finding the Soul- workshops, this time to the ABN Amro bank.

” ‘Finding the Foul’ to ABN AMRO as a present for the great relation they have build up through the past years. We thought it was a great idea to offer ‘knowledge’ as a present instead of ‘a bottle of wine’. Hereby we share the ideas we aimed to contribute to the ABN AMRO. ” You can view some of those ideas on their blog post:

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