Asking why – unleashing creative potential in digital age communication
- sjoerdluteyn
- Nov 23, 2013
- 1 min read
WASHINGTON DC – Nahal was part of a design thinking co-creation session with her team at the MSL group, centred around the all important – WHY – question. Inspired by Tom and David Kelley’s book “Creative Confidence: Unleashing the Creative Potential within Us All” Nahal used this dynamic as part of another communications solution for the digital age, that they are creating.

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