If you missed it, how did Jenna's first book become a best-seller at launch?

In case you missed it here the key ideas that Jenna shared in a deep and full of surprises dialogue with the global ebbf audience a day after(!) her book launch: 

What if there was a new way of thinking of and doing finance? Just after launch ‪Jenna's book reached the BESTSELLER rank! This shows something of the power, timeliness, and relevance of the ideas in her "The Enlightened Bottom Line" book. 👉 (BOOK CAN BE PURCHASED HERE: https://amzn.to/3Oq31eX ) 👈

Jenna explored how spirituality, purpose, and human values can shift the traditional ‘profit-first’ mindset in business and investing and most importantly addressed questions like:

what would are the most surprising implications of integrating deeper purpose into measurable outcomes? 

In this powerful dialogue hosted by ebbf , impact investor, entrepreneur, and author Jenna Nicholas explores the ideas behind her book, The Enlightened Bottom Line.

Together, we dived into:

. What new mindsets need to be created to benefit from this abundant combination of finance and spiritual higher outcomes?

. Why the traditional definition of “success” in business is no longer enough

. How capital can become a force for systemic good

. What it really means to align purpose, profit, and long-term value

. The role of leadership, consciousness, and courage in shaping a new economic narrative

This conversation challenges conventional thinking about markets and invites us to imagine — and build — a more human-centered form of capitalism.

Whether you're an entrepreneur, investor, policymaker, or simply curious about the future of business, this dialogue offers practical insight and bold rethinking for our time..