Pioneers in Responsible Business Movement, EBBF, Launch - Mindful People, Meaningful Work - a Community Platform to Inspire, and Empower People Everywhere, Whatever Their Work
European Baha’i Business Forum, EBBF Marks its 20 Year Anniversary by Rolling Out a New Brand Identity and Community Platform Providing Capacity Building, Practical Tools and Access to a Global Community of Like-minded Individuals.
DePoort, The Netherlands – September 20, 2010 – EBBF (www.ebbf.org) the European Bahá’í Business Forum, a spiritually inspired, international NGO representing people across more than 60 countries launches mindful people, meaningful work a community platform to inspire, and empower people everywhere – whatever their work may be.
EBBF members from all over the world are gathering for the Annual Conference this week in the Netherlands. While they will pause to celebrate the pioneering ideas around business ethics the seven founders had in Chamonix, France back in the spring of 1990, EBBF is wasting no time in rolling out the next big idea.
In 1990 the term responsible business was very new. EBBF focused for almost two decades with other NGO’s around the globe to help business leaders develop the skills and tools with which to lead their organisations in a more responsible direction. Today, EBBF is celebrating because global awareness about the importance of responsible business is now much greater.
At the heart of mindful people, meaningful work lies the fact that almost all of us perform work in some capacity each day - and through this we can contribute to a prosperous, sustainable and just civilisation by promoting and applying ethical values, personal virtues and moral leadership.
“You don’t have to be the CEO to create positive change at work. We all have the potential, regardless of our role, to apply moral leadership.” explains Director General, Daniel Truran. “For some of us this may mean setting up a new business or NGO which goes beyond just making money, and for others it may mean simple gestures of kindness in the workplace each day.”
Along with a four day program of inspiring keynotes, informative workshops and interactive break-out sessions, a new brand identity and community platform will be rolled out which encourages, and indeed – reserves a special place for - conversation, dialogue, capacity and community building. A mindful people, meaningful work campaign, featuring people who are taking mindful steps toward meaningful work, will also be premiered at the annual conference.
“We are living in times where each of us can contribute to advancing civilisation and make an impact just by doing something small at work each day” expresses the EBBF Communications Tribe. “EBBF’s mindful people, meaningful work brand repositioning was a natural response to the paradigm shift taking place in workplaces large and small and along value and supply chains around the globe.”
The EBBF Communications team, or “Tribe” as they have self- branded, have worked together over the past year on the current strategy and are a good example of the type of community building which takes place within the global EBBF network. Comprised of communication professionals and entrepreneurs from several countries, and diverse spiritual beliefs, they have backgrounds in strategy development, brand strategy, identity, advertising, art direction, design, digital development, corporate communication, marketing, public relations, copywriting, CSR and social media.
For more information about the Annual Conference this week www.makingitmeaningful.org
To experience an introductory glimpse of mindful people, meaningful work
ABOUT EBBF
The European Bahá’í Business Forum is a spiritually inspired, non-profit organisation of individuals across more than 60 countries contributing to a prosperous, sustainable and just civilisation by promoting and applying ethical values, personal virtues and moral leadership in their workplaces. The EBBF community endeavors to inspire, and empower people whatever their work may be with its mindful people, meaningful work community platform providing capacity building, practical tools and a global community of like-minded individuals. For more information www.ebbf.org or EBBF Frequently Asked Questions.
ABOUT DANIEL TRURAN
Daniel is passionate about connecting individuals to their integrity, creativity and ethics. He believes in inspiring them into action by linking them to other like-minded doers and to their ideas. He demonstrates through innovative enterprises how ethical behaviour in business is directly linked to success. Promoting the evolution towards a world that will be organised, act and behave as one country where the creativity and diversity of its citizens will enhance the wellbeing and prosperity of humankind. Following a career as Logistics and Marketing Director at Exel plc. working in London, Sydney, Johannesburg and Milan; Daniel Truran is currently Director General of the European Baha’i Business Forum EBBF, Visiting Professor and Tutor on Social Entrepreneurship at Instituto Empresa Business School, and at the EOI Business school, and a founding member of the Hub Madrid.
ABOUT THE EBBF COMMUNICATIONS TRIBE
With diverse spiritual beliefs and professional backgrounds across the entire communication mix, the EBBF “Comms Tribe” is currently composed of: Paul Hughes, Strategic Director, Lava Graphic Design, Amsterdam, The Netherlands. The Lava team developed the new EBBF brand identity and were recently named European Design Agency of the Year – 2010. Sjoerd Luteyn, Oscar Mendez Rosa and Pieter van Osch founders and partners of Refresh Interactive, Rotterdam, The Netherlands, working with Enrico Giraudi, Director of Business Development for JWT in Milan, Italy, Judy Hines, founder of Judy Hines, London,UK and Tammara Anderton, co-founder Anderton&Boyd, Zurich, Switzerland developed the mindful people, meaningful work brand campaign and new digital community platform. Mika Korhonen, member of the EBBF board and a product development professional within the mobile sector, served as the EBBF Tribe Scrum Master.
EBBF MEDIA CONTACT:
Tammara Anderton
+41763290359
tammara.anderton@ebbf.org