The 7 ebbf core values
ethical business practice
We draw on the writings of the great religions to define the virtues that underpin our behavior – because we believe it makes good business sense. Among them are justice, respect, honesty, integrity, trustworthiness and moderation.
Several universal virtues underlie ethical behavior, which can be found in the writings of all the great religions. Among them are justice, respect, honesty, integrity, trustworthiness, fairness, service and moderation.
It is increasingly recognised that ethical behavior makes good business sense.
For example, customers prefer to buy from trustworthy vendors while employees are more productive, loyal and creative when treated with respect and fairness. Companies that really understand how to serve their clients also benefit from a major competitive advantage.
Wise, longer-term thinking
brings more enduring success than decisions which focus only on
short-term goals and the next quarter's profits.
Most successful major enterprises today weave ethical values into their
institutional attitudes – in fact, they often write them into their
mission statements and codes of conduct.
The dated view that business and ethical behaviour are at odds has
become a major barrier to entrepreneurship and to the creation of new
enterprises and jobs.
There is no other way around it: business must be - and must be perceived to be - ethical and responsible.