New ideas from innovative companies and products that possess EBBF qualities:

1) BJ Fogg of Stanford University's Persuasive Technology Lab's The

Peace Dot initiative and Facebook are using Social Networking to

promote and track activities that foster peace. Fogg says "The

process for increasing world peace is innovation. Lots of it. There's

no single answer, no single solution. Together we must innovate to

create more empathy, understanding, tolerance, and so on."

What ways can you tap into your own companies' competencies to promote

peace/ increase interactions of people from different points of view?

2) Umair Haque, Director of the Havas Media Lab, is calling for us to

look beyond the buzz words and create an actionable vocabulary that

reflects the complex and yet exciting nature of the 21st century.

How can we as individuals and companies infuse "awesomeness" in our

daily lives?

3) The iParticipate initiative invites television to play a role in

changing the way people think about service.

How can we reinvent the purpose of existing technologies to inspire

people around us to act differently/act with purpose?

You can also find more ideas for action in EBBF's Blog here.